KeyWord Domains

There is much debate on how and when to use Keyword Domains, but I can tell you that from personal experience that they do work! Having said that, does every domain name I get from now on need to be a keyword domain?????

Keyword Domains-When To Use Them

Keyword domains are great for the “niche” marketer…  If you’re not familiar with niche marketing, it is basically grabbing a small part of hopefully a much sought after market. Example:Internet Marketing, that’s a pretty large market, but I want to focus on keyword domains, which is a sub-niche of internet marketing and that’s all I want to focus on, promote products as an affliate and maybe some of my own.  “Keyword Domains” is the “Niche” and going after “www.DomainKeywords.com” would be a great way to get ranked quickly in the SERPs.

I this all making sense?  I really do want you to understand because I don’t want you to think keyword domains are the only way to go although they are a powerful tool.

Why Do Keyword Domains Carry Such Weight?

It’s a very simple SEO concept employed by most internet marketers although I do see some missing the boat still….

When doing your basic SEO your keyword should be in the title, description and keyword meta tags.  This is the Golden Rule & if you haven’t learned, please do so!!

When google crawls a website, it searches for those things in all 3 of those areas and if you match up you’ll eventually get to the 1st page of Google™ and hopefully position 1.  Well when a site is new, Google™ usually doesn’t give it much weight, it likes to see some good content for the end user,etc.

One of the best ways if not the best way for a new site to overcome this and move up quickly in Google™ and staying there is using the “keyword domain” concept. The why’s, when’s,where’s and how’s of why Google™ likes this, I don’t know, but what I do know is that it works!

My Keyword Domain Is Already Taken!-Hyphenated Keyword Domains…

So you’re set on your niche and you know what you want your domain name to be…  You go to buy it and it’s already taken, so what now?!

Keep in mind I am assuming that the .Net and.Org versions are already taken and you’re really up against that wall.  You’re next option is the Hyphenated Keyword Domain.

Hyphenated Keyword Domains are good and bad….  In regards to the Google™  searches, in my opinion, they work just as well.  Google™  does view it as the keyword phrase the end user typed in and will give you credit for it by showing you in the SERPs.

The bad part of this is, the end user….  For some people: “www.Hyphenated-Keyword-Domains.com” doesn’t look quite as good or authoritative as “www.HyphenatedKeywordDomains.com”  Now, it doesn’t mean you shouldn’t use them, but it may sway some of the end users away from you. Having said that, if I know I’m going into a good “niche” I’ll take my chances because more “crap” exists out there than does good quality and informative content.

.Com, .Net or .Org & Who’s This .Info Guy?

Ok, the keyword domain exists but someone already has the”.Com” extension, can I use .Net or .Org and what about this .Info guy?

In my opinion and experience you can use any of them in the eyes of Google™.  Even that “.Info” guy, I personally have a site with a “Info.” extension that does rank in Google™.

The only hang up here and again it’s my opinion, but the “other extensions” the Non-.Com extensions only seem to really affect the end user, in this case better known as your Customer.  Some people maybe turned off by the extension, but if you optimized your Title,Description & Keywords right you’ll outshine the .Com guy anyway and they’ll click on your link!

I hope this sheds a bit of light on this debate about Keyword Domains.  I have left you some good places to buy domains and get your hosting setup.

Domain Resources

HostGator.com

NameCheap.com

[/on-site-exit]